We have a strategic interdisciplinary group at Netafim talking about smallholders. This is the future.
As a business, we cannot ignore 500 million smallholder farmers.
The only place where there is large reserves of arable land and water is Africa. Still there is a difference between economical water scarcity and physical water scarcity. They have the water but they cannot bring it to the field. Our focus is then on Africa and on smallholders. But, we cannot do it alone – we need partners.
This video clip is the first in a series taped at Fintrac in Washington, DC during a discussion about our partnership at the Partnering for Innovation program I participated in.
Many thanks to Fintrac for creating these videos.