Tag Archives: Netafim
Water Action Hub
In my last blog post I have briefly mentioned the announcement that was made during Water Week 2012 regarding the Water Action Hub. I think this is a very important initiative, so I decided to dedicate this post to provide more information about this topic. What is Water Action Hub? The Water Action Hub was developed by the CEO Water Mandate in partnership with the International Business Leaders Forum; Deloitte; GIZ on behalf of the German Federal Ministry for Economic … Full article click here >>
Taking sustainability to the next level by reusing wastewater for irrigation
I always talk about how drip irrigation uses less water to grow more, but this is only one side of the story. Since agriculture uses 70% of the world’s available fresh water, in order to enhance sustainability even further, we need to not only use less water for irrigation, but reuse the water that was already used – irrigation with recycled wastewater. Challenges of wastewater recycling Wastewater has been recognized as being effective for irrigation. Of course it has to … Full article click here >>
Rio+20 Participants Renew Their Commitment to a Promising Future
Igal Aisenberg, the CEO at Netafim, and I recently returned from the amazing Rio+20 United Nations Conference on Sustainable Development in Rio de Janeiro, Brazil. The United Nations Department of Economic and Social Affairs organized this conference as a follow-up to the historic UN Conference on Environment and Development (UNCED) that took place 20 years ago. Rio+20 is considered a top-level high-profile conference. Thousands of world leaders, heads of state, government representatives, NGOs, and participants from the private sector and … Full article click here >>
Netafim Booth Attracts a High Level of Interest at Agritech 2012
As I return from Agritech 2012, I wanted to share how proud I am of Netafim’s participation during the event. Our booth was a great success. Our ultra-large-screen movie presentation – “The Evolving Story of Netafim and Drip Irrigation” – and “future wall” of innovations were a big hit among customers and random passersby alike. Our meeting rooms were buzzing with activity from morning till night. Over 900 customers, government officials and guests toured our three Israeli manufacturing sites during … Full article click here >>
Winner of “Netafim Your Day” Video Contest is Selected
Netafim employees from eight countries submitted 29 videos to the four-month long “Netafim Your Day” video contest. The countries represented in the contest were USA, Israel, Brazil, China, India, Mexico, France, and Peru. It was very interesting to see in the videos, the great differences between the cultures of the various countries. On the other hand, it was even more interesting to see how much the Netafim employees in the different countries have in common. Many excellent videos were submitted, … Full article click here >>
The Success of The Family Drip System (FDS) In Brazil
Post By Natan Barak, Marketing Director of Emerging Markets Division at Netafim. Family agriculture, widespread in the arable land of Brazil, and based on food supply and subsistence agriculture, results in low productivity. Improvement to grower’s quality of life Facing the growers’ challenges, Netafim developed its exclusive Family Drip System – FDS (in Brazil, under the Kif Net brand).Drip irrigation has proved to have many benefits, including a significant increase in productivity and saving important natural resources such as water and … Full article click here >>
Netafim Increases Use of Drip Irrigation for Staple Crops in Developing World
For the past forty years, Netafim has been successfully introducing its drip irrigation systems in the developed world, mainly in farms growing high value crops, such as table grapes, strawberries, and cherry tomatoes. Many of these projects are medium to large scale projects that are based on investments for profit. They are economical in their nature, and implement drip irrigation as a means to increase profits. However, we have long recognized that our innovation can have an impact on more … Full article click here >>
My Speech at the UN’s Private Sector Meeting
Your Highnesses, Excellencies, Ladies and Gentlemen, friends, Natural resources are coming under increasing stress. At the same time, the world is facing numerous challenges including water scarcity and aquifer depletion, arable land reduction and soil erosion, climate change and greenhouse gas emissions, and energy constraints. Energy and water, both crucial for future development, not only offer opportunities, but also entail risks. Access to clean drinking water, energy and food represent fundamental human rights and public assets for current and future … Full article click here >>
Netafim Participates in the UN’s Private Sector Meeting
I had the pleasure of being invited to the United Nations Private Sector Forum, which took place in New York on September 20, 2011. The Forum’s participants included approximately 300 Heads of State and Government, chief executives, civil society leaders, and heads of UN Agencies. The Purpose of the Forum The annual UN Private Sector Forum brings together the highest levels of the public and private sectors to explore ways of enhancing business action and fostering more effective collaboration to … Full article click here >>
Preaching what I practice
For years I have been telling stories about how Netafim was founded and how we have been practicing sustainability even before the environment was a global concern. I was recently invited to read a friend’s blog and realized that a blog could be a perfect vehicle to fulfill my role as Head of Sustainable Development and tell my stories about our interesting history. It is a fulfillment of Netafim’s mission to share its knowledge of sophisticated irrigation technologies for sustainable … Full article click here >>
