Tag Archives: Naty BaraK

The Importance of Partnerships

The third video in the series taped at the Partnering for Innovation program I participated in discusses technology and the transfer of ‘know how’. We don’t design cheap products for the poorer smallholders in Africa. The technology is exactly the same for them and for the multi million dollar projects in Texas. The ‘know how’ is the same. The challenge is finding a platform to transfer it. Working with 200 smallholders is complex and requires working together in partnerships for … Full article click here >>

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Challenges of working with smallholders

This is the second video in a series taped at Fintrac in Washington DC during a discussion about our partnership at the Partnering for Innovation program I participated in. In this video there was an opportunity for the team to learn more about Netafim and our work with smallholders as well as financing. The biggest challenge is financing. Organizing the farmers into a critical mass is another one, as well as training, which is not for just a week or two, … Full article click here >>

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Land, Water and Smallholders

We have a strategic interdisciplinary group at Netafim talking about smallholders. This is the future. As a business, we cannot ignore 500 million smallholder farmers. The only place where there is large reserves of arable land and water is Africa. Still there is a difference between economical water scarcity and physical water scarcity. They have the water but they cannot bring it to the field. Our focus is then on Africa and on smallholders. But, we cannot do it alone … Full article click here >>

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World Water Week in Stockholm

By Naty Barak- Netafim Chief Sustainability Officer I have just returned from the World Water Week in Stockholm. Following last year’s excitement when Netafim was awarded the Stockholm Industry Water Award and I personally met the King and Queen of Sweden, I expected this year’s meeting to be an anti-climax and disappointing. Well, in a way it was – the royal couple did not greet me this time. However, as far as Netafim and drip irrigation is concerned, this year’s … Full article click here >>

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Moving and Shaking in Abuja

By: Naty Barak- Netafim Chief Sustainability Officer A couple of weeks ago, I traveled to Abuja, Nigeria to attend the 2014 Grow Africa Investment Forum. This was an exciting opportunity to visit this colorful, diverse nation in the midst a challenging period in its development. However, the focus was on sustainable food production to meet the ever increasing needs of the African continent. Grow Africa, formed in 2011by the African Union Commission (AUC), the NEPAD Agency and the World Economic … Full article click here >>

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Cheers to The PC

By: Naty Barak- Netafim Chief Sustainability Officer As a much younger man, I had the pleasure of representing Netafim in the United States in the  early 1980’s. One of our flagship products at the time was the Pressure Compensated dripper which helped to establish Netafim in the American market. Our first sales were in 1981 to the vineyards in California. This was the first Pressure Compensated dripper invented and developed by Rafi Mehudar. Introduced into the market in 1978 it … Full article click here >>

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Talking in Tokyo

By: Naty Barak- Netafim Chief Sustainability Officer I was in Tokyo recently for the inaugural meeting of the ISO 282 technical working committee. The team is made up of Engineers and Technicians and I was honored to have been elected Chairman. Our brief is to build standards for the re-use of wastewater. This includes: its use in agriculture, the urban environment as well as evaluation and monitoring. Today, natural resources are coming under increasing stress, and the world is facing … Full article click here >>

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Food for Thought and Thoughts for Food!!

Here’s a thought! Today, as throughout modern history, irrigation is crucial to the global food supply: the 18% of the world’s farmland that’s irrigated yields 40% of the world’s food. Yet less than 5% of the world’s irrigated land is equipped with drip irrigation systems. Added to that, we have the increasingly complex issues of water scarcity, climate change, drought and hunger. All in all, we have a major task on our hands. That’s why we are dedicating 2014 to … Full article click here >>

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