Tag Archives: Naty BaraK

World Water Week in Stockholm

By Naty Barak- Netafim Chief Sustainability Officer I have just returned from the World Water Week in Stockholm. Following last year’s excitement when Netafim was awarded the Stockholm Industry Water Award and I personally met the King and Queen of Sweden, I expected this year’s meeting to be an anti-climax and disappointing. Well, in a way it was – the royal couple did not greet me this time. However, as far as Netafim and drip irrigation is concerned, this year’s … Full article click here >>

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Moving and Shaking in Abuja

By: Naty Barak- Netafim Chief Sustainability Officer A couple of weeks ago, I traveled to Abuja, Nigeria to attend the 2014 Grow Africa Investment Forum. This was an exciting opportunity to visit this colorful, diverse nation in the midst a challenging period in its development. However, the focus was on sustainable food production to meet the ever increasing needs of the African continent. Grow Africa, formed in 2011by the African Union Commission (AUC), the NEPAD Agency and the World Economic … Full article click here >>

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Cheers to The PC

By: Naty Barak- Netafim Chief Sustainability Officer As a much younger man, I had the pleasure of representing Netafim in the United States in the  early 1980’s. One of our flagship products at the time was the Pressure Compensated dripper which helped to establish Netafim in the American market. Our first sales were in 1981 to the vineyards in California. This was the first Pressure Compensated dripper invented and developed by Rafi Mehudar. Introduced into the market in 1978 it … Full article click here >>

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Talking in Tokyo

By: Naty Barak- Netafim Chief Sustainability Officer I was in Tokyo recently for the inaugural meeting of the ISO 282 technical working committee. The team is made up of Engineers and Technicians and I was honored to have been elected Chairman. Our brief is to build standards for the re-use of wastewater. This includes: its use in agriculture, the urban environment as well as evaluation and monitoring. Today, natural resources are coming under increasing stress, and the world is facing … Full article click here >>

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Food for Thought and Thoughts for Food!!

Here’s a thought! Today, as throughout modern history, irrigation is crucial to the global food supply: the 18% of the world’s farmland that’s irrigated yields 40% of the world’s food. Yet less than 5% of the world’s irrigated land is equipped with drip irrigation systems. Added to that, we have the increasingly complex issues of water scarcity, climate change, drought and hunger. All in all, we have a major task on our hands. That’s why we are dedicating 2014 to … Full article click here >>

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